It is a job interview that you have been waiting for but have you done your homework? Have you researched enough about the company that you are interviewing for? Do you know what the current market value of the company is? Or how the work culture is perceived to be?
It is critical that you should know about the company that you are interviewing for – it demonstrates that you have a reasonable understanding of the organization and their business and most of all, that you will take your work seriously and are likely to be an engaged employee.
Having a good background knowledge about the company gives you an added edge at a job interview over other candidates. Here are the 5 things you must do to ensure you have an intelligent discussion with your interviewer(s):
- Understand the Industry
What is the industry all about? What are the market trends? How does the company work? Who are the different key players? What services are they involved in? What products do they offer? Having a fair understanding of what the industry is like, gives you a fair idea of how your past experiences can leverage your position in the company that you are interviewing for.
- About the Company
Spend time on the company’s website. Read about their Mission and Vision statements, location, history, press releases, annual reports, blogs and more. Know how the company has positioned itself differently from its competition. Being able to confidently talk about the company, backed by facts, makes an extremely good impression in a job interview.
- About Community Interaction
Google information about the events and happenings to understand the social media presence of the company. It may be possible that the interviewer may mention recent events during the course of the interview. Peep into their LinkedIn Page and check out the company’s latest achievements. Follow their conversations on Twitter and check out their Facebook page for interactive posts.
- About Company Structure
It is also important to know about the hierarchy or the chain of command. Each company has its own organizational structure. Understanding the organizational structure of a company gives you an insight into their business objective, the different functions, enterprises and departments of the company.
- About The Company Community and Employees
Will you ‘fit in’? It is equally important to know about the company’s work culture and ethics if you want an answer to that question. Find and connect with their past or current employees to understand why the company is special to them and topics to discuss or avoid during your job interview.
The more you research about the company you want to work in, the better prepared you will be for the job interview. This will make you more confident and that in turn, will set you apart from the rest of the candidates.
Also, it is wise to be prepared for the most popular questions that are bound to come up in any job interview. Watch our expert discuss what questions to expect in a job interview and how best to answer them.